Next Level Technology

                                                                              Hits The Industry


Over the past twenty years technology has taken over our lives. From the very first IBM pc for home users to todays multiple options to reach the world wide web via phones, laptops, tablets and even watches. Fashion has never been more accessible, it really is just a click away. You can find through multiple search engines the latest trends from the catwalks to the high streets to what everyones thinking about a particular collection. With fashion changing for each season, year upon year, technology has to keep up and so is forever adapting to our needs! Can you believe that it can soon be possible to make purchases from your wrist with the new Apple i-watch?

Fashion Retailers are using technology to get their collections to mass audiences, but are coming up with different ways to keep their customers interested. For example, I recently visited Warehouse online and the used their model view option, to then select my own size to see a more realistic view on how a product would look on an average size 10. We all order loads online every year and probably take half back to finding the fit incorrect, so this was a massive plus for this retailer.

I love fashion and keeping up to date with new technologies, so when I came across a new app called StyleThief I was amazed at how the two were used together! StyleThief uses software from Cortexica which is the "worlds leading developer of image recognition and visual search technology!"
The technology that is supplied to the app, allows the user to snap a picture of either someone passing in the street, or from a magazine for example, and will then find a match or something similar to the style! You can tailor it to your needs to suit your size and budget!
                            This technology will literally be a takeover of fashion!
To give you some idea of how this will revolutionise the way in which we shop, retailers are snapping up Cortexica's software already, eBay launched "Snap and Find" within their eBay motors using Cortexica's  exact match technology, to help shoppers find exactly what they were looking for.

Heres some of my examples on using the app!

 I used one of my pictures from instagram.

 This is how the picture looks uploaded! You can select whether its a dress or top you are looking for.

Then the app will upload options based from the picture and material of the item! You can then sort through your preferences to suit your budget!

I love how this technology works and love the fact its a UK based company! Im a bit obsessive of reality shows and stars, such as the Kardashians, so using this technology I will be able to dress just like them!!! This app is one that will forever be on my iPhone and iPad, as who doesn't want to dress like their idols!

Let me know your thoughts on the app and whether you will be downloading StyleThief?!

itunes.apple.com/gb/app/style-thief

www.cortexica.com

Vicki xoxo