Wednesday 2 July 2014

ZEFYR...Not just an idea a destination.

Don't you just love when you find special pieces of jewellery and then delve into the companies history and find it to be the start of something very exciting to come.

    Whilst uploading my many selfies of the day, I was searching the popular pictures on instagram when I first came across Zefyr Jewels. What immediately caught my eye was how beautiful and eye catching their pieces were, which made me instantly want to know more so I followed to find out about this amazing new company. I got in contact by simply messaging them to see if they had any literature on their fabulous pieces and they sent me over a pack detailing all about the idea from the designer and how she started!



Tanya Coelho came from a very talented family of craftspeople so knew from early on that she would be working with her hands being creative! And that she did. Tanya trained at the Enmore Design Center in Sydney and fell in love with jewellery and metal smithing, but not just that, Tanya was very fortunate being able to travel and took from her travels inspiration to create her own beautiful collections. Tanya describes this time as, "living in the romantic city of Edinburgh for a few years, I had the good fortune to share a massive arts space with lots of other artists and designers. During my time in this creative melting pot, I distilled the inspiration i'd received in Europe and Africa and forged my aesthetic style".


However, for Tanya it wasn't just about creating a beautiful collection, it was about being as eco-friendly as possible. From selecting the correct metals to recycling to even taking a bus or cycling to work instead of driving. They also became a member of The Carbon Reduction Institute and aim to be carbon neutral by the end of 2014.


Enough about the history, now let me show you the beauty of these fabulous pieces.....








For me this collection has so many statement pieces that can really change not just the way an outfit looks but also how you will feel when wearing a piece. I love the colour of the gold and depending on how you wear jewellery you could opt for one piece for a classic look or layer the jewellery up for a more boho trendy style. What I also like is the fact the designer has really designed her collections for all women in mind, so whether you are a city worker with a suit or a woman working in retail there is something for everyone.

I hope you enjoy the Zefyr collections as much as I do, and don't forget to head over to their website at www.zefyrjewels.com.au to browse more of the lovely pieces and find even more out about the history behind them!


Vicki xoxo

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